The tools

The MOAT framework — Margin, Operations, Advantage, Total addressable market — is Codie Sanchez's test for whether a business is actually worth owning. MOAT Evaluator runs your idea through it and returns a score out of 40 with a FUND IT / FIX IT / FLEE IT verdict. It asks several AI models at once, because the useful signal is not the average score, it is where the models disagree.

An ordinary QR code bakes the destination into the pattern, so the day the link changes every poster, menu and sticker already printed is wrong. A QR Reactor code encodes a BizWax link instead, and you re-point it whenever you like — the artwork never changes, and every copy already out in the world follows along.

Talk to a whole roster of AI models in a single thread — and switch between them mid-conversation without losing the context. Attach files, keep long chats coherent, and pin the action items that matter.

You already know what you want — you just don’t want to write four paragraphs to get it. Type the scrappy version. Five models each fix a different thing, in order, and one finished prompt comes back with every change attributable to the stage that made it.

Ask a question once and ChatGPT, Gemini, Grok, Claude and Perplexity read each other’s replies and deliberate — round after round — until they settle on a single answer. You see every vote and the reason behind it, so the path to the answer is legible rather than a verdict you have to take on trust.

Insight Lab lets you put documents in and ask questions about what is in them. Answers point back to the passage they came from, so you can check the source rather than take the model's word for it.

You only get good at selling by doing it, and the only place to practise is on real prospects — the ones you cannot afford to fumble. So most people learn on live deals, badly, and never find out which part they are losing. Sales Trainer is the room where it does not matter: pitch a buyer who pushes back, with a coach in your ear, and find out where the call actually went wrong.

Instagram gives you one link. So does TikTok, and X, and your email signature. So the shop, the booking page, the newsletter and the latest episode all fight over one slot — and you have no idea which one anybody actually taps. LinkMe gives you one address that holds all of them, and tells you which ones are working.

Ask a founder who their customer is and you often get “small businesses” — which is not a market, it is the absence of one. Picking a beachhead is the highest-leverage early decision and the one most often skipped, because nobody has a structured way to generate candidates and weigh them. Describe what you sell and Target Market Assessor comes back with three to five genuinely distinct markets, ranked by fit, each with enough detail to act on or rule out.

Writing a headline takes seconds; thinking of twenty good ones takes an hour. Describe what you are promoting in a sentence or two, pick a format, and Hook Lab returns 20 distinct variants — each scored on clarity, curiosity and urgency, and ranked so you can read the top five instead of all twenty.

Repurposer takes one long-form piece — a blog post, a transcript, a script, a newsletter — and writes a ready-to-post version for each platform you pick. Every output is adapted to that platform's length, hook style, structure and hashtags, rather than being the same text trimmed to fit.

GenWax turns a script, a beat sheet or a shot list into a complete short — consistent characters shot from every angle, scenes, a storyboard timeline, and video clips, stitched into one cut. It runs the whole pipeline from cast to rendered MP4, not just the planning stage.

The post is written and sitting in a tab. Now comes the part nobody is confident about: hitting publish at 4pm your time, for an audience that is mostly three timezones away and half asleep. GoTime turns that guess into a light. Green means post, amber means warming up, red means wait, for every platform, in every timezone your audience actually lives in.

A still product shot gets a thumb scroll. The same shot moving gets watched. Animize turns one image into a short looping video clip, without a camera, a shoot or an editor, and saves it to your Library ready to post.

You have the product photos, the offer and a logo. What you don't have is a designer free this week, or the patience to fight a template editor for an hour over one Instagram post. Ad Assembly takes your copy, your photos, your logo and your QR code and puts them together as a finished photo or video ad, in your colours, sized for where it's going.

Your LinkedIn photo is a crop from a wedding three years ago, and a proper headshot means booking a photographer, a haircut and half a day. Headshot Studio takes a few ordinary photos of you and turns them into polished professional portraits that still look like you, in the backdrop, lighting and framing your profile, website or speaker page needs.

Every new chat with an AI starts with the same paragraph about who you are, what you sell and how you like things written, and it still gets your voice wrong. Soulprint turns that into one Markdown file, built from your answers, your notes and your own website, that you paste into any AI's custom instructions once.

Your About page says you are passionate about delivering value, which is what everyone else says. WHOLab asks three questions instead: the hard thing you went through, the person you want to help, and what you want for them. It connects the three into a mission sentence, and builds the tagline, bio and about paragraph from it.

Every list of side-business ideas was written for somebody with a different set of skills, savings and evenings. BIGThink starts from yours: tap through a short profile, and get up to three ideas that fit, each checked against the live market so you can see who is already doing it and what people pay.

Every time you hand an AI the weekly report, the client onboarding or the invoice follow-up, you explain the job again, and it still does it a little differently each time. SkillScribe turns the way you do that job into a skill file: the steps, the rules and an example, written so an assistant does it your way every time.