Sales Trainer
In betaTraining
Practise on a buyer you can afford to lose.
You only get good at selling by doing it, and the only place to practise is on real prospects — the ones you cannot afford to fumble. So most people learn on live deals, badly, and never find out which part they are losing. Sales Trainer is the room where it does not matter: pitch a buyer who pushes back, with a coach in your ear, and find out where the call actually went wrong.
What it does
A buyer who does not make it easy
Skeptical CFO, too-busy exec, indecisive manager, price shopper — or describe your own. They stay in character and push back the way the real one will, so the objection does not surprise you in the meeting.
A coach only you can hear
A private channel runs alongside the conversation with cues on what landed and what to try next — and you can ask for a hint mid-call without the buyer seeing it, which is the one thing a real call never allows.
You find out where it went wrong
Every session ends on a scorecard for rapport, discovery, objection handling and closing, so “that felt rough” becomes a specific thing to fix.
You can watch yourself improve
Each session is saved to your Library with its scorecard, so the fourth attempt at the skeptical CFO can be compared against the first.
How a session goes
- 1
Describe what you sell, in a sentence or two.
- 2
Pick a buyer persona, a goal — qualify, book a demo, close — and how hard you want it.
- 3
Run the conversation. The buyer stays in character; the coach feeds you cues as you go.
- 4
Stuck on an objection? Ask the coach for a hint the buyer never sees.
- 5
End the session and read the scorecard. It saves to your Library to compare next time.
What people use it for
- Rehearsing a pitch the night before it matters
- A founder who has never sold and is about to have to
- Getting a new rep through their first objections without spending real leads
- Finding out whether you are losing calls on discovery or on the close
Which key it uses
Sales Trainer calls Anthropic (Claude), OpenAI or Google AI (Gemini). On a paid plan, add a key for any of them under Account → API keys and that provider bills you directly — no credits spent. Without a key, runs spend from your included plan credits instead, and you are told when that happens.
Questions
- How is this charged?
- Per exchange, not per session. A roleplay is a live conversation, so each reply from the buyer, each hint you ask for, and the final scorecard is its own run — a practice session costs more than a one-shot tool, and a long one costs more than a short one. Your usage page lists them separately so you can see where it went.
- Does the buyer know what the coach is telling me?
- No. The coaching channel is separate from the conversation — the buyer persona never sees the cues or the hints you ask for, which is the whole point of practising here rather than on a real call.
- How seriously should I take the score?
- As a way to see progress, not as a measurement of how good you are. It is the coaching model grading one practice conversation. The useful signal is the same persona scored across four sessions, and the specific things it tells you to work on.
- What does it cost to run?
- On a paid plan, if you add your own provider API key the provider bills you directly and Bizwax charges no credits. Without a key, runs spend from the credits included with your plan — and the tool tells you when that happens. Organizations can supply one shared key for the whole team.
- Where does my work go?
- Everything you generate is saved to your Library automatically, so it survives closing the tab. Library is available on Pro and Business plans. You choose what, if anything, to share to Creations.