Two new tools: find your WHO, and stop re-introducing yourself to AI
Two new tools went live today, and they solve the same quiet problem: getting the world, and every AI you use, to actually understand who you are.
Start with the WHO
Dan Martell has a video that stuck with us. His point, in short, is that the age of the faceless company is ending, and the businesses that win now are the ones led by a person with a clear WHO: who they are, who they are for, and why. Most founders never nail that down. Their About page says they are 'passionate about delivering value,' which is what everyone else says, so it says nothing.
That video is the inspiration for the first tool.
WHOLab: a mission you can say in one sentence
WHOLab asks three questions instead of the usual filler: the hard thing you went through, the person you want to help, and what you want for them. It connects the three into a single mission sentence, then builds the tagline, the bio and the About paragraph from it. You walk out with language that sounds like a person, not a brochure, and a WHO you can actually repeat.
Soulprint: stop re-introducing yourself to every AI
The second tool fixes a smaller, daily annoyance. Every new chat with an AI starts with the same paragraph about who you are, what you sell and how you like things written, and it still gets your voice wrong. Soulprint turns that into one Markdown file, built from your answers, your notes and your own website, that you paste into any AI's custom instructions once. From then on, every tool already knows you.
Together they are two halves of the same job: WHOLab defines who you are to the world, Soulprint carries that identity into every AI you touch.
How to get access
Both are live now on Bizwax, behind the same account as the rest of the toolbox. Creating an account is free, so you can look around first. When you want to run a tool, a single subscription unlocks all of them, WHOLab and Soulprint included, for one price. No separate sign-up, no extra bill per tool.
Head to bizwax.ai, create your account, and start with WHOLab. Get your WHO clear, then let Soulprint carry it everywhere.
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