Two new tools: practise your pitch, and find the market that fits
Two problems every founder knows: you can only practise selling on people you cannot afford to lose, and 'who is your customer?' too often gets answered with 'everyone'. Two new tools fix both.
Sales Trainer: practise on a buyer you can afford to lose
You only get good at selling by doing it, and the only place to practise is on real prospects, the ones you cannot afford to fumble. So most people learn on live deals, badly, and never find out which part of the call is losing them the sale.
Sales Trainer is the room where it does not matter. You pitch a buyer who pushes back, with a coach in your ear, and you walk out knowing where the call actually went wrong. You get the reps without spending a real lead to get them.
Target Market Assessor: building for everyone reaches no one
Ask a founder who their customer is and you often hear 'small businesses'. That is not a market, it is the absence of one. Picking a beachhead is the highest-leverage early decision, and the one most often skipped, because nobody has a structured way to generate candidates and weigh them.
Describe what you sell and Target Market Assessor comes back with three to five genuinely distinct markets, ranked by fit, each with enough detail to act on or rule out. You stop guessing at who to build for and start with a shortlist you can actually defend.
Both live now, behind one login
Sales Trainer and Target Market Assessor join the rest of the Bizwax catalog, MOAT Evaluator, BizChat, AI Consensus and more, all behind the same account. Everything you make in them saves to one Library with the prompt behind it, so last quarter's work is one search away instead of lost in a closed tab.
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