4 min read
How to change where a QR code points after it's printed
The pattern printed on the poster never changes. Where it sends people can — if you set it up right.
The pattern stays; the destination moves
A dynamic QR code doesn't encode your real URL. It encodes a short link you control, which redirects to wherever you point it. The black-and-white pattern is fixed once printed, but the redirect target is just a setting — so you change the destination without touching the print.
When this saves you
- A campaign page moved or the URL had a typo.
- One code needs to send to different things at different times.
- An event's link changes but the printed signage can't.
Setting it up
The one rule: the code must be dynamic before you print, because a static code's destination is locked in. Bizwax's QR Reactor is built around re-pointable codes — you print once and update the destination whenever it changes — which is exactly the situation printed codes tend to end up in.
QR codesQR ReactorMarketing
Try it on your own keys
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